On demographics

Two of my colleagues are working for the evil tobacco company this week.

Apparently at dinner last night, one of said colleagues was smoking. He endured mockery because he “doesn’t fit the demographic for Newports.” A Newport smoker, according to their market research, is “poor, forgetful, behind on his bills and unhappy in life/job.”

This is mockery material for years to come.

Then, we have my horror at the fact that they have a product targeting these losers. I only fear that someday I may discover what demographics I defy, through my choice of products.